Santorini Wine Museum

Santorini Wine Museum — the Koutsoyannopoulos Wine Museum & Winery in Vothonas — is one of the most distinctive wine attractions on Santorini. Instead of a standard tasting room, the experience takes place in an underground museum and winery setting that introduces visitors to the island’s wine-growing history before leading into a structured tasting experience.

The official winery pages describe the museum as a long underground route through the history of Santorini wine and the life of the local wine grower, while the Cyclades tourism portal describes it as a natural underground wine museum more than 300 metres long in Vothonas. That underground setting is the main reason it stands out from other winery visits on the island: the experience is as much about the environment and the winemaking story as it is about the tasting itself.

Why it is worth visiting

This is one of the easiest places on Santorini to understand wine as part of the island’s identity rather than just as a tasting add-on. The official wine-experience pages emphasize that the visit combines the underground museum with guided or audio-guided tasting packages, which makes it a good fit for travelers who want context, storytelling, and a structured introduction to Santorini varieties. It pairs naturally with your Santorini wineries and wine tours, things to do in Santorini, and Exo Gonia / inland-village content.

What to expect

The official tasting page says there are currently five tasting packages, all of which include entrance to the museum and an audio guide system or guide book. Audio-guided tours are available for individuals and groups up to 10 people in 15 languages. That means the museum is no longer best thought of as a separate stand-alone ticket with optional tasting afterward; the visit is now structured around bookable tasting experiences that include the museum component.

Practical information

The official booking pages list two seasonal schedules: November to March with 09:00-17:00 Monday-Saturday and 10:00-17:00 Sunday, with last entrance 16:00; and April to October with 09:00-19:00 Monday-Saturday and 10:00-19:00 Sunday, with last entrance 18:00. The official museum page also states clearly that the Wine Museum can only be visited as part of the Wine Tasting experience and that separate museum tickets are not available. Current official package prices begin at €30 per person for the Bronze experience, €55 for Silver, and €90 for Gold, with higher premium tiers also available. The official contact page lists the address as Vothonas, Santorini 84700 with phones +30 22860 31322, +30 22860 31623, and +30 22860 30401. The Cyclades tourism portal lists the contact email as [email protected].

Local tip: Treat Koutsoyannopoulos as a full wine experience rather than a quick museum stop. The current official setup rewards booking the tasting tier that matches how deep you want to go into Santorini wine, rather than just arriving expecting a simple museum entry.